ZEN as a trend is an unconditional return to metaphysics, meditation and focus. Through its most primal, Buddhist reference to the stone gardens of Kyoto, we wanted to transport ourselves for a moment into the world of ancient Japan, rediscovering the invisible DNA of East Asian stylistics. Striving to reach the essence of things, we will listen intently to silence and try to discern all shades of white. Concentration training – sharpening the senses and preparing for the reception of the most subtle impulses – aligns with the expectations of a large group of Generation Y and Z consumers who identify jewellery – in accordance with its original purpose – as a personal amulet functioning entirely outside the fashion system.
More trends from Trend Book 2020+:
Premiere: Trend Book 2020+
TREND BOOK 2020+: Calligraphy
TREND BOOK 2020+: Crumple Zone
TREND BOOK 2020+: Blob
TREND BOOK 2020+: Topology
