Jewellery for bold women – a conversation with Danuta Burczik-Kruczkowska

She is currently one of the hottest names among jewellery designers. Danuta Kruczkowska made a name for herself with necklaces made of matt amber and joint fashion shows with Jola Słoma and Mirek Trymbulak. She will be presenting her collections for the first time in Warsaw at the Złoto Srebro Czas fair.

Interviews
A fan of Danuta Kruczkowska's frosted amber is Amber Ambassador Monika Richardson
Photo: Lidia Popiel

What fashion trends will the women of Warsaw see at your premiere performance in the capital?

I want to surprise Warsaw with my jewellery, to show my favourite amber in a slightly different form. I've prepared new jewellery designs on cords: simple, but elegant. As well as simple, but more „sporty”. Two, perhaps slightly contradictory, styles, but reconcilable with me. I also have an idea for beads where the amber looks like dried mushrooms – I've already made one piece, but it was sold before its premiere planned for the Ambermart fair: the client wanted it so much that I couldn't refuse...
There will also – for the first time – be a collection for gentlemen. I noticed that men also like „my” ambers, and they are increasingly asking for jewellery for themselves. So, with them in mind, I designed cufflinks and tie clips, as well as typically masculine small beads and bracelets that can be worn with a watch. I've already made a few of these bracelets and know from their owners that they wear well.
Of course, my matte amber beads must be included – this type of jewellery has its own peculiar charm. I always say it’s enchanted jewellery. And I always enchant it in such a way that women will like it.

Is Warsaw ready for your jewellery?

I hope so. Although you can't buy it in the capital yet, many Warsaw women already have it. These are mainly holidaymakers who come to my shop „Amber Land” in Kąty Rybackie. There they discover my jewellery, wear it and... return happy for more items.

However, it must be stressed that your jewellery is rather for the bold woman: it's large, made of amber, and quite spectacular…

This is a completely different form of amber than we are all used to. This „mine” is cut and finished in a completely different way. I observe the reactions of customers who enter the shop and ask in surprise: „What is this?”. I calmly reply: „Amber”. For them, it's a shock, a breaking of very deeply ingrained stereotypes. I've been making amber like this for 10 years, but only now do I feel that recipients have matured to it. Moreover, not only in Poland, but also, for example, in the USA, where my jewellery is also exported. Statistically speaking, fewer and fewer people are surprised by matte amber or so-called slag. More and more ladies appreciate jewellery designed specifically for them, as it were individually, which through its uniqueness adds class and confidence, and consequently, is suitable for almost any occasion: both for everyday wear and for an elegant outing.

You have prepared two fashion shows with a duo of designers from the Tricity area. Jola Słoma and Mirek Trymbulak. How do fashion show collections translate into commercial ones?

I try to design showcase collections so that they also have a commercial dimension. But even if they don't, they still find buyers – women increasingly want to stand out through extravagant jewellery, they are bold and aware of what suits them. Collections prepared for shows „Orange” i „The Stars of Heweliusz” They are above all an inspiration, working on them provides many ideas that I use in other projects. Both were bought with hard work – it’s one thing to design for yourself, and another to do it for a fashion show, where you have to coordinate with the designers. Especially since I see jewellery as an important accessory to clothing, and the topic of fashion and jewellery is quite close to me. I once even thought about designing amber elements that could be interestingly incorporated into clothing, for example. I hope to achieve this someday.

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