The creative concept was overseen by Lidia Popiel – a photographer and Amber Ambassador – who this year decided to place a greater emphasis on the jewellery itself. On the catwalk, we primarily saw the works of artists and designers, largely associated with the Goldsmiths' Form Creators Association. Featured were, among others, creations by Dorota Cenecka, Marcin Tymiński, Paweł Kaczyński, Jolanta Gazda, and Weronika Majewska. The focus remained on Baltic amber – diverse, natural, and interpreted in a modern way.
The jewellery was paired with everyday, casual silhouettes, including those from the collections of Mariusz Przybylski and Iwona Yavorska. Alongside these, more experimental forms prepared by young designers from the School of Image Creation in Gdańsk were also showcased.
An interesting element was the inclusion in the show of people connected with the Tricity area – non-professional models who, in their daily lives, come into contact with amber or wear it. Presenters on the catwalk included representatives from local and industry circles.
As Lidia Popiel emphasised, the concept of the exhibition was to showcase amber in various contexts – as an element of designer jewellery, but also closer to everyday life. An attempt to place it not only in the world of fashion, but also in the real lives of users.