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<\/figure>\n<\/div>\n\n\nTimes are not easy. Are you unconcerned about changing your business model right now?<\/strong><\/p>\n\n\n\n Against all odds, I think the timing is precisely not bad. The pandemic has also changed the market in a positive sense, because it has cleaned it up. Quite a few jewellery companies have disappeared from it in recent years - both because of the deteriorating economy in general, but also as a result of the decline in interest in Baltic amber products in China. I am also favoured by the worldwide trends prevailing in design and the mentality of young recipients in particular, whom I would like to reach with my jewellery. All this reinforces my conviction that this is, however, a good time for change.<\/p>\n\n\n\n What is the competitive advantage of the Kargul brand?<\/strong><\/p>\n\n\n\n Above all, it is the idea of a product that is in keeping with its times thanks to a modern, minimalist design and the idea of sustainability, i.e. a production method that does not have a negative impact on the environment. This is made possible by laser technology, in which I duplicate elements through a system of incisions, snaps and tabs to achieve a three-dimensional effect in the jewellery. The laser marks a complete departure from traditional jewellery-making techniques - no casting or etching in acids - but also translates into a high quality of work achievable after just a short training of employees. This all adds up to innovation - and it is this that is my greatest competitive advantage.<\/p>\n\n\n\n Jewellery that is different because of the way it is made.<\/strong><\/p>\n\n\n\n That's exactly right. For a long time now, I have been looking for solutions that make use of modern technologies to improve the production process. After all, it is difficult to create something new with a hammer, which has been known \u201eforever\u201d, and much easier with new technologies that offer a wide range of new solutions. In 2014, I started using PUK welding machines, which allowed me to move away from casting techniques. At that time, I was producing gold jewellery with Baltic amber, which was very popular, but the cost of producing it was relatively high, which had to be reflected in the price. Throughout this time, I was looking for the best solutions that would allow me to create jewellery that was visually simple yet easy to produce using the latest technology. A piece of jewellery that would fit into the narrative of its time - in my case, the concept of zero waste combining with new technologies. And which will have that \u201esomething\u201d that will intrigue the recipient and make them desire it - in my case, it is amber, which I look at slightly differently.<\/p>\n\n\n\n An ambitious jewellery designer can be recognised, among other things, by the fact that he is looking for his own idea of amber.<\/strong><\/p>\n\n\n\n When it comes to amber, you have to skilfully combine the past with the future, that is, the whole story of amber, its uniqueness, its warm colour and more than 40 million years, with a simple, light, geometry-based design. Most people completely don't expect that amber jewellery can be modern and beautiful and can appeal to them - and here is the surprise effect that I always look forward to and that always comes. Wow! - I often hear from my customers - we don't know amber like this, we like it like this, this is what we want.<\/p>\n\n\n\n They want it because they like the design, amber in jewellery is less important.<\/strong><\/p>\n\n\n\n Maybe so, but amber has an extraordinary carrying capacity in itself. Let's think that instead of amber we put striped flint or sandstone - they don't have such a rich past, this almost 100 per cent recognition, such a huge baggage of positive associations and warm emotions. And amber has it all. In order for it to \u201ecatch on\u201d, you only need to show it in a different way than the traditional one. <\/p>\n\n\n\n You therefore benefit from the surprise effect.<\/strong><\/p>\n\n\n\n Exactly right.<\/p>\n\n\n\n Have you built your brand and your philosophy on amber alone?<\/strong><\/p>\n\n\n\n At the moment, yes, because I have noticed its incredible potential, which has been perfectly integrated into my thinking about jewellery. With time, something will probably change in my philosophy, new stones will probably appear, but at the moment amber is the only and most important one. This is largely due to my childhood marked by its presence: I lived - and still live - close to the sea, and since the age of 5 I have been emotionally connected to the Baltic Sea, which I associate with holidays, space, play and childhood freedom. And searching for amber on the beach as a great way to spend time with my parents. These memories are ever-present and amber is the epitome of them. So if I were to get involved with other stones one day, I would also need to feel that closeness I have with amber: to feel good about them, to spend a lot of time in their natural environment, to build some kind of shared history.<\/p>\n\n\n\n