\u201eThe very fact that our applications were accepted and our ideas approved by the qualifying committee is, in itself, a great success,\u201d emphasises Robert Pytlos, the amber coordinator to the Mayor of Gda\u0144sk, who piloted this exhibition project. Polish amber design thinking is represented there by 10 prototypes of switches and sockets made of Corian, decorated with natural Baltic amber, as well as by the publication released this year for the fourth time Trend Book<\/i>, presenting the latest trends also in amber jewellery.<\/p>\n
The idea for a series of light switches and sockets decorated with amber arose during amber craft workshops for commercial sectors, organised last April in Gda\u0144sk by the National Chamber of Amber Commerce, in collaboration with the Office of the Mayor of Gda\u0144sk. Participants included designers from Zuo Corp (clothing), Beza Projekt (product design), Nick-Nack (clothing), Zouza (handbags), Solo Femme and Marta Kuba (footwear), and Agnieszka Maciejak (fashion). The most innovative idea was presented by the designers from Beza Projekt. \u201eWe want to tell the story of Baltic amber to visitors at the Tent London exhibition, using everyday objects. Amber is most commonly used in jewellery and decorative items, but we want to suggest a different, more functional way of using this precious resin, utilising its healing properties: through amber-decorated switches, people will have contact with this positive energy,\u201d say Anna \u0141oskiewicz-Zakrzewska and Zofia Strumi\u0142\u0142o-Sukiennik from Beza Projekt. Their innovative ideas for using amber will be presented at an original, specially designed interactive stand. <\/p>\n
It will also be there Trend Book<\/i> \u2013 the fourth edition of the annual album dedicated to analysing trends and systematising information necessary for utilising stylistic trends in design. It also features photographs of prototypes and original amber jewellery pieces created by students and graduates of the Jewellery Design Studio at the Academy of Fine Arts in Gda\u0144sk, inspired by the trends described in the publication. Their works, produced in the leading amber design studios and companies in the Tricity area, form an exhibition accompanying the publication, which promotes Gda\u0144sk as a city conducive to the development of creative industries. <\/p>\n
This is the first presentation of amber-based design abroad. \u201eThe aim is to seek contacts and opportunities to implement these projects in production. The funds raised will be used for further promotion. Trend Book<\/i> both organising further editions of amber workshops for utility industries. Both ideas have already proven their worth and we know it's worth investing in these forms of promoting amber,\u201d sums up Robert Pytlos.<\/p>","protected":false},"excerpt":{"rendered":"
Prototypes of switches and sockets adorned with amber by Beza Projekt and Trend Book 2014 are on display from today until Sunday as part of Tent London & Superbrands London. This is the first such professional presentation of amber at an international design fair.<\/p>","protected":false},"author":4,"featured_media":17068,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Bursztyn na London Design Festival - Amber Portal","description":"Prototypy w\u0142\u0105cznik\u00f3w i kontakt\u00f3w zdobionych bursztynem autorstwa Beza Projekt oraz Trend Book 2014 s\u0105 od dzi\u015b do niedzieli pokazywane w ramach Tent London &"},"footnotes":""},"categories":[1],"tags":[],"sekcja":[],"class_list":["post-17069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informacje"],"acf":[],"_links":{"self":[{"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/posts\/17069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/comments?post=17069"}],"version-history":[{"count":0,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/posts\/17069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/media\/17068"}],"wp:attachment":[{"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/media?parent=17069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/categories?post=17069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/tags?post=17069"},{"taxonomy":"sekcja","embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/sekcja?post=17069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}