{"id":15012,"date":"2011-01-14T22:34:00","date_gmt":"2011-01-14T21:34:00","guid":{"rendered":"https:\/\/wp.amber.com.pl\/amber-trends-2011\/"},"modified":"2025-12-07T18:46:59","modified_gmt":"2025-12-07T17:46:59","slug":"amber-trends-2011","status":"publish","type":"post","link":"https:\/\/amber.com.pl\/en\/aktualnosci\/amber-trends-2011\/","title":{"rendered":"Trend book 2011+"},"content":{"rendered":"

The necessity of finding the right balance between the global and the local has become the pretext for developing the publication \u201eBook of Trends 2011+\u201d. The publication focuses on careful analysis and presentation of a wide context of phenomena determining the quality of the material culture of our immediate surroundings, especially in the area of \u201epremium\u201d products and \u201elifestyle\u201d accessories. <\/strong><\/p>\n

\"1309_5\"<\/figure>\n

The first part of the publication contains numerous examples from the fields of architecture, furniture design, utility objects, designer jewellery, goldsmithing, and amber crafting \u2013 grouped into five distinct stylistic macro-trends. The intention behind this structure is to provide specialised knowledge regarding the methodology of systematising information necessary for predicting stylistic trends and, based on this, deriving operational development strategies for amber jewellery design. The specialised section of the album features projects created by fourth and fifth-year students from the Jewellery Design Studio at the Academy of Fine Arts in Gda\u0144sk. The best design proposals were realised as prototypes or original models by leading amber crafting companies and studios. A summary of the entire project is this publication, documenting the individual stages of the experiment \u2013 from analyses and theoretical assumptions, through numerous examples and comparisons of products from leading brands and renowned designers, to a detailed design \u201ebrief\u201d which served as the basis for creating sketches, drawings, and designs for new collections interpreting stylistic trends that will be in vogue in the near future, taking into account the unique character of amber. Trusting that this album will be met with the cordial interest of professional audiences, we also hope that the continuous monitoring of numerous information sources analysing the evolution of trends in goldsmithing, industrial design, designer creation, and fashion, initiated in this way, as well as a review of economic statistics, marketing, and socio-cultural trends, will be the beginning of an opinion-forming \u201ethink-tank\u201d, and that the Academy of Fine Arts in Gda\u0144sk will become a benchmark for amber jewellery stylistics and an important centre for its promotion. <\/p>\n

The word DESIGN has recently become one of the most overused terms in the media, becoming a significant component of a product's price. This mythical \u201eadded value\u201d, or as business psychology currently calls it, \u201eexcess properties\u201d often causes products to take on forms that do not always stem from their natural function and principles of use. The service nature of design is reduced to excessively decorating and aestheticising reality, and design itself is often equated with ephemeral and seasonal fashion. The more of these types of products appear on the market, the more garishly they compete for consumers' attention. Along with the overproduction of jewellery, there is also an excess of information, often motivated purely by advertising considerations, and jewellery manufacturers are increasingly desperately seeking clues about what will be fashionable in the upcoming season, what type of styling will most quickly find the right recipient, and how to manage their image. <\/p>\n

\"1309_7\"<\/figure>\n<\/p>\n

Publicly available knowledge provided based on jewellery trend forecasting is usually averaged to transglobal tendencies, without taking into account the specifics of particular raw materials, components and established manufacturing traditions. An attempt to uncritically apply them in amber craft can lead to outcomes completely contrary to the intended ones, precisely because this kind of stylistic formatting omits a whole set of distinctive features that distinguish amber and constitute its uniqueness and market appeal. On the other hand, ignoring global macro-trends determining the general direction of development in all design \u2013 including jewellery \u2013 can end up just as unfavourably.  <\/p>\n

An exhibition showcasing original designs, combined with an album launch, will take place on the second day of the AMBERIF trade fair \u2013 10.03.2011 at 12:00 PM. On behalf of the Mayor of Gda\u0144sk, we invite everyone interested in innovative design, not only in the field of amber.<\/p>\n

\u201eThe Book of Trends 2011+\u201d was created on the initiative of the Office of the Mayor of the City of Gda\u0144sk in cooperation with the Academy of Fine Arts in Gda\u0144sk and the National Amber Chamber of Commerce.<\/p>\n

Pictures: Tjep (Frank Tjepkema): Charm \u201cHeart Break\u201d, porcelain, steel (top); Kerstin Garzarek and Stephan Todorov: earring, amber, gold. <\/em><\/p><\/p>","protected":false},"excerpt":{"rendered":"

The necessity of finding the right balance between the global and the local became the pretext for developing the publication \u201eBook of Trends 2011+\u201d.<\/p>","protected":false},"author":4,"featured_media":15009,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"slim_seo":{"title":"Ksi\u0119ga Trend\u00f3w 2011+ - Amber Portal","description":"The necessity of finding the right balance between the global and the local became the pretext for developing the publication \u201eBook of Trends 2011+\u201d."},"footnotes":""},"categories":[122],"tags":[148],"sekcja":[243],"class_list":["post-15012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wystawy","tag-amberif","sekcja-design-rzemioslo"],"acf":[],"_links":{"self":[{"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/posts\/15012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/comments?post=15012"}],"version-history":[{"count":0,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/posts\/15012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/media\/15009"}],"wp:attachment":[{"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/media?parent=15012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/categories?post=15012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/tags?post=15012"},{"taxonomy":"sekcja","embeddable":true,"href":"https:\/\/amber.com.pl\/en\/wp-json\/wp\/v2\/sekcja?post=15012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}